Rhetorical Gazes

Rhetorical Gazes are common perspectives spread across a certain group of people. A few gazes are as such, a National gaze appeals to the people of the country, a Familial gaze is spread among intimate people of your life such as your family or even your closest friends, and a Consumer gaze is a perspective for a desired customer that is usually constructed by a business to help influence their market. All of these certain Rhetorical Gazes are used to reach out to a desired crowd.

           Here is a good example of propaganda that has always been widely used to help influence the American people in times of war. In this image, Uncle Sam is being used as a symbol to draw an inspiration to the audience. It might not be so effective nowadays, because we are influenced by higher forms of entertainment, but back in the early 1900's, this would attract American citizens take up arms and join the Army to help America. Propaganda is used commonly as both a National gaze and Political gaze, but I feel this is used to appeal to the American people rather than select members of a political party and their supporters.